BMW Asia
The Brief
BMW wanted to launch the new BMW 2 Series Active Tourer as the car for people who want to turn their lives into an active experience.
The Strategy
People do routines. Personalities elevate their day-to-day into memorable experiences. We wanted to tell these people that with the new BMW 2 Series Active Tourer, they can enhance their lives even further.
The Creative
A TikTok Challenge to allow audiences to express their Active Personalities through videos.
Results
Please get in touch to find out more.
