Jurong Bird Park

Inspiration

The 50th anniversary logo was inspired by the Bird Park’s harmony and tranquility. We created an optical balance to showcase the commitment to create a thriving paradise for our beautiful and unique feathered friends.

Solution

Using geometric elements and mixed shapes, lines, and curves we created a resplendent and aesthetically pleasing logo.

Colour Palette

Tapping on the most amazing and varied colour palette available to us for inspiration — the birds themselves — we combined their colours as well as the lush greenery to capture the visual experience of the Park.

Application

With a wide range of applications – from the smallest in-app use to the immersive world within the park, and out-of-home media – the logo had to be effective without losing any of its visual appeal.