OSIM

The Challenge

Current gaming chairs in the market do not alleviate body discomfort after prolonged use. OSIM’s massage chairs help release tension and relieve back pains but it is not a known name in the gaming industry. How do we showcase the value of the brand new OSIM uThrone in a market that is already flooded with a multitude of brands?

The Idea

Position the OSIM uThrone as the must-have help players need to level up their games.

The Strategy

We teased the public via a soft launch using a pre-registration site. We then followed up with a Singapore launch before a global offering ending in phase 4 with a collaboration with UNbox Therapy, a popular YouTube tech review channel.

Phase 1

We introduced the world’s first gaming massage chair, and positioned OSIM as the must-have option above all others for gamers looking to up their game.

Phase 2

We launched a teaser website that gave away no information about OSIM uThrone. Purely through the hype and aggressive social media marketing, we exceeded our lead generation expectations.