SAMSUNG

Empowered by social networks and digital access, consumers are increasingly demanding more personalised service and opportunities to shape the products and services they consume. In addition, the majority of consumers were willing to pay more for a customised product or service, and desired to be actively involved in the process.

We created an art contest with a twist — all entries would use Samsung Bespoke refrigerators as their canvas. To make entry easy, we incorporated a Design Tool that allowed entrants to mix and match colours and design motifs. Entrants who were interested in more advanced works could upload their own designs.