Strategy built on insights. Ideas that exist beyond boundaries.
Campaigns centred around communities.
We put them all together in ways that connect brands with people,
and today with TMRW.
Create a festive campaign to usher in the Lunar New Year and engage Dunkin’ Donuts fans.
Establish Dunkin’ Donuts as the fresh new tradition for the Year of the Monkey with the introduction of playful primates to accompany Dunkin’s delicious donuts.
A fun and vibrant foil to the new festive flavours and classic favourites within.
The Dunkin’ Lunar New Year habitat of delicious also finds a home on posters that promote the new flavours and special giveaways.
We extended the playful look of prosperity in-store and onto giveaways. The red packets were a hot favourite!