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DUNKIN’ DONUTS

LUNAR NEW YEAR 2016

THE BRIEF

Create a festive campaign to usher in the Lunar New Year and engage Dunkin’ Donuts fans.

the IDEA

Establish Dunkin’ Donuts as the fresh new tradition for the Year of the Monkey with the introduction of playful primates to accompany Dunkin’s delicious donuts.

Festive Packaging

A fun and vibrant foil to the new festive flavours and classic favourites within.

Promotional Poster

The Dunkin’ Lunar New Year habitat of delicious also finds a home on posters that promote the new flavours and special giveaways.

Three new flavours and a host of treats? Now that’s sweet!
Red Packet and Product Labels

We extended the playful look of prosperity in-store and onto giveaways. The red packets were a hot favourite!

Product Labels

Red Packet