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DUNKIN’ DONUTS

CHRISTMAS 2016

THE BRIEF

Celebrate Christmas in a very merry way with Dunkin’ Donuts fans.

the IDEA

In view of the Yuletide season, a Santa Claus mascot was created to present Dunkin’ Donuts’ limited-edition range of Christmas treats, along with a crew of his holiday companions. Extending to posters, donut boxes and even a set of stickers, Dunkin’ was on hand to spread festive cheer wherever it was shared.

Festive Packaging

Perfect to give and fun to receive, every box is a chance for fans to make it completely theirs with a Christmas sticker sheet.

Promotional Poster

The holiday flavours took centre stage in a Dunkin’ Donut Christmas musical that was as joyful as the donuts were delicious.

Facebook & Instagram Engagement

The fun didn’t just end at home! Fans were invited to share pictures of Dunkin’ Donuts holiday flavours with hashtag #DDHolidayFun and stand to win prizes.