Strategy built on insights. Ideas that exist beyond boundaries.
Campaigns centred around communities.
We put them all together in ways that connect brands with people,
and today with TMRW.
To execute Dunkin’ Donuts Singapore’s 1-day-only $1 donut promotion on 3 April 2018.
Leveraging on the promotion’s proximity to 1 April, we created Dunkin’ Donuts Singapore’s first-ever April Fools’ campaign — teasing the launch of an overpriced gourmet donut range. The reveal of the outrageous price led into our Celebrate Classic promotion, and Dunkin’ Donuts Singapore’s best day of sales in it’s 9-year history.
Announced the new face of gourmet — Dunkin’ Donuts Deluxe.
Showcased our artisanal confections and patissier.
On April Fools’ Day announced the cancellation of Dunkin’ Donuts Deluxe and the upcoming Celebrate Classic promotion.
We reminded fans of the up-coming promotion. On the day itself, live updates of each outlet’s availability were broadcasted, after our initial run sold out in 3 hours.