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FRESH

#FRESHGLOWCHALLENGE

THE BRIEF

Introduce Fresh Vitamin Nectar Vibrancy-Boosting Face Mask as the fuss-free way to get glowing.

SEE AWARDS

the IDEA

Bring 15 lifestyle and beauty influencers together in the 14-day #FreshGlowChallenge. Offering stylish glimpses of their glow-getting beauty regimens, it is easy to see that getting healthy looking skin is a breeze no matter your personality.

Fresh for All Types

A dedicated website invited users to discover how to simple it is to reveal their glow with Fresh Vitamin Nectar Vibrancy-Boosting Face Mask.

Glow Everywhere You Look

Our influencers fronted the #FreshGlowChallenge in a series of targeted banners on the Google Display Network.

Try It to Flaunt It

Results speaks for themselves. That is why users were encouraged to pick up a sample of the Fresh Vitamin Nectar Vibrancy-Boosting Face Mask to join in the glow.

Radiance is just a click and a mask away. Perfect for today’s busy glow‑getter!
Happy Skin Speaks

Lifestyle tips, inspirational posts and beauty hints by our influencers were liked and shared across multiple platforms, including Instagram and Facebook.

See You on Facebook

Customised GIFs were created with influencer content to highlight product benefits and efficacy.