Strategy built on insights. Ideas that exist beyond boundaries.
Campaigns centred around communities.
We put them all together in ways that connect brands with people,
and today with TMRW.
Promote more comprehensive cancer coverage to AIA customers.
Broaching the sensitive subject in a creative and light-hearted way, two friendly doctor spokes-mascots were created to share AIA’s expertise and professional advice.
We got the conversation about cancer and AIA’s new plan going with cheery illustrations and a breezy tone of voice.
Pre-approved AIA clients received this letter that highlighted key features of the new plan in a bright and vibrant manner. Language was kept simple; delivery was warm, honest and friendly.