Categories

AIA

GUARD AGAINST CANCER

THE BRIEF

Promote more comprehensive cancer coverage to AIA customers.

the IDEA

Broaching the sensitive subject in a creative and light-hearted way, two friendly doctor spokes-mascots were created to share AIA’s expertise and professional advice.

Product Brochure

We got the conversation about cancer and AIA’s new plan going with cheery illustrations and a breezy tone of voice.

Direct Mailer Letter

Pre-approved AIA clients received this letter that highlighted key features of the new plan in a bright and vibrant manner. Language was kept simple; delivery was warm, honest and friendly.

It is easy to think that cancer is not going to happen to us, but should the worst happen, you can help make sure your loved ones are protected.