Categories

J.P. MORGAN

GLOBAL INCOME FUND

THE BRIEF

Make it easy for new investors to understand the J.P. Morgan Global Income Fund.

the IDEA

Deliver key features of the J.P. Morgan Global Income Fund in a user-friendly manner across digital and print media.

Dedicated Microsite

Intuitive navigation design allowed detailed fund information to be presented in clear and concise manner, while an animated key visual illustrated the nature of the fund.

Press Ad

Pairing a modern ad grid with copy that was simple to understand, the press ad was a successful exercise in professional yet accessible communication.

Something that is easy to understand is easier to buy into.