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KAPLAN SINGAPORE

SOMETHING NEW FOR EVERY SEASON

THE BRIEF

Create custom marketing collateral to celebrate each festive season.

the IDEA

Give traditional corporate greetings and giveaways an inspiring (and sometimes playful) Kaplan twist.

Lunar New Year Greeting

The classic wish of good fortune highlights the zodiac Year of the Monkey in a cheeky simian illustration.

Red Packet 2016

Bright and auspicious hues of yellow and red made giving and receiving a joy.

Red Packet 2017

Because well wishes never go out of style, traditional sayings were presented in timeless calligraphic styles. Modern iconography added a contemporary touch.

Christmas Tidings

Hand-drawn illustrations and typography brought out Kaplan’s heartfelt greetings of the season.

May the gift of knowledge shine the brightest of them all.
New Year 2017

Sincere thoughts from Kaplan continued through the new year with inspirational quotes from Kaplan’s very own.