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METRO

LUNAR NEW YEAR 2017

THE BRIEF

Enhance Metro’s image as the home of fashionable apparel and festive items for the yearly spring celebration.

the IDEA

Make a style statement with chic oriental attire and an attitude to match.

Launch Ad

A press ad heralded the Year of the Chic in full-coloured glory.

Product Ad

No Chinese New Year would be complete without well-designed home accompaniments.

Cardmember Brochure

Only the most stylish selections were catalogued for our audience’s easy reference.

Marketing Collateral

Festive carriers and gold packets accentuated the chic of the season.