Strategy built on insights. Ideas that exist beyond boundaries.
Campaigns centred around communities.
We put them all together in ways that connect brands with people,
and today with TMRW.
Make pizza a Chinese New Year (CNY) dish.
During CNY, everyone wants to Huat.
To be the season’s top-of-mind brand, we gave Pizza Hut’s latest pizza a name that only we could truly own — the Pizza Huat Blossom.
And we went all in on Huat.
A woman enjoys her Pizza Huat Blossom at home. With each successive bite, everything around her magically changes, becoming increasingly more Huat.
Our “Huatmancer” went through how Huat each zodiac would be in the coming year, and answered live fan questions on luck, family, romance and everything else.
We showcased 8 ways to get good fortune, including the easiest — enjoying the new Pizza Huat Blossom.