Categories

PIZZA HUT

CHINESE NEW YEAR

THE BRIEF

Make pizza a Chinese New Year (CNY) dish.

SEE AWARDS

the IDEA

During CNY, everyone wants to Huat.
To be the season’s top-of-mind brand, we gave Pizza Hut’s latest pizza a name that only we could truly own — the Pizza Huat Blossom.

And we went all in on Huat.

Online Video

A woman enjoys her Pizza Huat Blossom at home. With each successive bite, everything around her magically changes, becoming increasingly more Huat.

Facebook Live Event

Our “Huatmancer” went through how Huat each zodiac would be in the coming year, and answered live fan questions on luck, family, romance and everything else.

Menu & Direct Mailer
Press Advertorial

We showcased 8 ways to get good fortune, including the easiest — enjoying the new Pizza Huat Blossom.

Pizza Box