Strategy built on insights. Ideas that exist beyond boundaries.
Campaigns centred around communities.
We put them all together in ways that connect brands with people,
and today with TMRW.
Position Singapore as a fashion capital with the 2016 edition of the Singapore Fashion Awards.
Create a prestigious and powerful visual identity that will be an instant classic in the fashion arena, representing the awards as the undisputed pinnacle of fashion in Singapore.
The website was dressed in tropical floral motifs that were interpreted in a sleek, bold fashion.
The all-new identity was revealed in various forms including electronic direct mailers to industry partners, award nominees, and social media posts.
Fashion’s movers and shakers got behind the federation in this spectacular affair that placed Singapore firmly on
the fashion map.