Categories

Textile and Fashion Federation Singapore

Singapore Fashion Awards

THE BRIEF

Position Singapore as a fashion capital with the 2016 edition of the Singapore Fashion Awards.

the IDEA

Create a prestigious and powerful visual identity that will be an instant classic in the fashion arena, representing the awards as the undisputed pinnacle of fashion in Singapore.

Home of Fashion

The website was dressed in tropical floral motifs that were interpreted in a sleek, bold fashion.

All Things Digital

The all-new identity was revealed in various forms including electronic direct mailers to industry partners, award nominees, and social media posts.

Fashion’s movers and shakers got behind the federation in this spectacular affair that placed Singapore firmly on
the fashion map.