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Shiseido

Shiseido New Debuts

THE BRIEF

Develop distinct communications to launch and market new Shiseido innovations: Rouge Rouge lip colour and White Lucent brightening skincare

the IDEA

Let the key feature of each new offering speak for itself as it takes shape in a unique design.

Rouge Rouge

The extended form of this direct mailer recreates the popout mechanism of a lipstick and showcases all the 16 ‘real reds’ of Rouge Rouge.

Rouge Rouge

The extended form of this direct mailer recreates the popout mechanism of a lipstick and showcases all the 16 ‘real reds’ of Rouge Rouge.

White Lucent

Sakura petals open up to highlight the proprietary SAKURAResist Technology in Shiseido White Lucent products that allows true radiance to bloom.