Strategy built on insights. Ideas that exist beyond boundaries.
Campaigns centred around communities.
We put them all together in ways that connect brands with people,
and today with TMRW.
Introduce Fann Wong as the first Shiseido Ultimune ambassador, and establish Ultimune as the ultimate beauty concentrate that unlocks every woman’s potential to become the best version of herself.
Allow the power of Shiseido Ultimune to shine through interviews with Fann Wong, a launch event, and content by other key influencers on various media platforms.
The home of life and beauty inspirations by Fann Wong and key influencers. This dedicated Shiseido Ultimune microsite also allowed for product sampling and online purchase.