Introduce Fann Wong as the first Shiseido Ultimune ambassador, and establish Ultimune as the ultimate beauty concentrate that unlocks every woman’s potential to become the best version of herself.

the IDEA

Allow the power of Shiseido Ultimune to shine through interviews with Fann Wong, a launch event, and content by other key influencers on various media platforms.


The home of life and beauty inspirations by Fann Wong and key influencers. This dedicated Shiseido Ultimune microsite also allowed for product sampling and online purchase.

Spotlight on Fann Wong

Fann Wong shared how Shiseido Ultimune helped her to be at her ultimate best in these two videos about beauty secrets, skincare journey and views about life.

Campaign Launch Event

Held at 1-Altitude, friends of the media, influencers and Shiseido VIPs were treated an evening of uplifting entertainment and refreshments. Fann Wong graced the event as the guest of honour, giving fans and media the ultimate close-up experience with her.

Electronic Direct Mailer

More than just offering complimentary product sampling, recipients were invited to a personal skincare consultation.

Direct Mailer

Along with a personal message from Fann Wong, Shiseido members learnt more about Shiseido Ultimune and its beauty enhancing benefits.