Categories

Shiseido white lucent

SHISEIDO DOUBLE STRIKE

THE BRIEF

Create online buzz amongst women who are serious about their skincare, and launch the new Shiseido White Lucent collection.

SEE AWARDS

the IDEA

Introduce a revolutionary brightening treatment that promises professional results at Singapore’s latest skincare centre — LUCENT The Skin Lab.

Strike One

This teaser campaign mimicked the launch of a brand-new aesthetic clinic, Lucent: The Skin Lab, offering women a complimentary skin brightening trial.

Electronic Direct Mailer

Women who registered their interest in the complimentary trial were informed that they will be the first to enjoy their treatment as soon as appointments were available for booking.

Web Banners

Published on the Google Display Network, each banner highlighted the key benefits of the treatment and invited women to enjoy a complimentary trial.

Web Banners

Published on the Google Display Network, each banner highlighted the key benefits of the treatment and invited women to enjoy a complimentary trial.

Strike Two

The reveal took a multi-platform approach to ensure the teaser was fully maximised: media launch, strategic content marketing, social media engagement, print and remarketing via Strike One’s registration database.

Strategic Content Marketing

Online quiz with FEMALE and editorial piece on HerWorldPlus.

Social Media Engagement

Product endorsements and reviews from media personalities, tastemakers and bloggers.