Strategy built on insights. Ideas that exist beyond boundaries.
Campaigns centred around communities.
We put them all together in ways that connect brands with people,
and today with TMRW.
Create online buzz amongst women who are serious about their skincare, and launch the new Shiseido White Lucent collection.
Introduce a revolutionary brightening treatment that promises professional results at Singapore’s latest skincare centre — LUCENT The Skin Lab.
This teaser campaign mimicked the launch of a brand-new aesthetic clinic, Lucent: The Skin Lab, offering women a complimentary skin brightening trial.
Women who registered their interest in the complimentary trial were informed that they will be the first to enjoy their treatment as soon as appointments were available for booking.
Published on the Google Display Network, each banner highlighted the key benefits of the treatment and invited women to enjoy a complimentary trial.
The reveal took a multi-platform approach to ensure the teaser was fully maximised: media launch, strategic content marketing, social media engagement, print and remarketing via Strike One’s registration database.
Online quiz with FEMALE and editorial piece on HerWorldPlus.