Strategy built on insights. Ideas that exist beyond boundaries.
Campaigns centred around communities.
We put them all together in ways that connect brands with people,
and today with TMRW.
Highlight AIA as the top employee insurance vendor for ten years running.
No one achieves anything alone. To highlight AIA’s recent win, we came up with the ‘Perfect 10’. Two men representing both the customer and AIA, hold up two placards — illustrating how instrumental AIA’s customers were to their success.
A targeted media buy in an HR publication that conveyed AIA’s dedication to maintaining its position as the corporate insurer of choice.
A strong show of credentials to bolster AIA’s product positioning at its roadshows and events.