Strategy built on insights. Ideas that exist beyond boundaries.
Campaigns centred around communities.
We put them all together in ways that connect brands with people,
and today with TMRW.
Draw attention to the highly-anticipated collectible timepiece designed in collaboration with UOB, artist Jaesuk Kim and G-SHOCK.
Translate Jaesuk Kim’s signature Susu Boys and Girls into works of art that befit the limited-edition designer timepiece.
Taking inspiration from the original art of Jaesuk Kim, each design came into its own element on various media channels.
For the collectible that was the talk of the town, both designs were paraded islandwide on taxi exteriors to fuel excitement.