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UOB Cards

UOB GIFT TIME

THE BRIEF

Draw attention to the highly-anticipated collectible timepiece designed in collaboration with UOB, artist Jaesuk Kim and G-SHOCK.

the IDEA

Translate Jaesuk Kim’s signature Susu Boys and Girls into works of art that befit the limited-edition designer timepiece.

Press Advertisement and Digital Banners

Taking inspiration from the original art of Jaesuk Kim, each design came into its own element on various media channels.

Out-of-home Media

For the collectible that was the talk of the town, both designs were paraded islandwide on taxi exteriors to fuel excitement.