BMW ASIA

The Objective.

Many share a passion for high-performance cars, and in the Motorsports world, no brand is as iconic as BMW ///M. Our goal for M Town was to bring together M fans and thrill-seekers, to witness the launch of THE XM, THE M2 and THE M3 CS, to host the first-ever BMW ///M party and to make it the most talked about M event of the year.

M TOWN.
MAKING A HYPER STATEMENT.

Everything about M Town had attitude. And we hyped it to the next level by partnering with Hypebeast to bring together the most trending personalities in Singapore. Hyper was the norm, and it was seen everywhere, from the cars to the guest list, from the music to the cocktails, and everything in between. M Town was not just an event, it was a beast of a night.

HYPER VENUE.

Like cars, like venue. Attitude was everywhere. From floor to ceiling, wall to wall, every inch of Pasir Panjang Power Station was powerful and edgy. Raving club lights, sports cars in racetrack lanes, loud, booming music from huge stereos. Everything BMW ///M stood for was engraved into every detail.

HYPER MUSIC.

Yung Raja, alongside big-named DJs MYRNE and DJ Levi, not only captivated the spotlight but also ignited the crowds with passion. The atmosphere felt like a power-packed rock concert with each performance pulsating with great intensity. This was a testament to the electrifying power of M.

HYPER THRILL.

This event was tailored for those who stand out, and THE XM was their perfect match. As the first-ever electrified M, this extroverted performance machine stole the show. Adding to the excitement, Yung Raja delivered his hit single from inside THE M3 CS and transitioned to the stage to share the spotlight with THE M2.

HYPER ARTFORM.

With BMW ///M , it’s all about making unforgettable memories. So for the first-time ever, we collaborated with tattoo artists, not for tattoos but to craft exclusive M Town t-shirts in front of our guests’ eyes. Each of them now had an art piece to wear on their chests as a way to proudly share their BMW ///M passion with the world.

HYPER GUESTS.

Hypebeast is renowned for their connections to trendsetting personalities. So to make M Town a truly unconventional party, we collaborated with them to bring everyone from BMW ///M enthusiasts to famous KOLs under one roof to share in the very thing that unites them. Attitude.