I’m not saying that functional writing is wrong, it does have its place. Functional writing is essential for conveying facts and instructions — if you’re not asleep after the first or second paragraph. Think of a user manual or a legal contract — the contents are precise, informative, and get the job done. But let's be honest, it's as exciting as watching paint dry.
Conversational writing, on the other hand, is like inviting someone over for coffee and a chat. It’s warm, engaging, and makes you feel like you're having a real conversation. This helps you build an easier connection with your audience on a personal level, growing your rapport with them, and making them feel like you understand them better than others.
Here’s an example.
Functional: "The product is designed to optimise the user experience through an intuitive interface."
Conversational: "We designed this product with you in mind, making it simple and easy to use."
The first sounds like a robot wrote a dating profile, while the second is like chatting with a good friend — it is more relatable and engaging.
Switch to conversational writing today. It’ll make your content friendlier as you learn to stop talking at people and start talking to them. Try it and monitor the positive reactions you’ll receive. It’s high time you turn your audience into lifelong fans.
Amran Majid