The 50th anniversary logo was inspired by the Bird Park’s harmony and tranquility.We created an optical balance to showcase the commitment to create a thriving paradise for our beautiful and unique feathered friends.
Using geometric elements and mixed shapes, lines, and curves we created a resplendent and aesthetically pleasing logo.
Tapping on the most amazing and varied colour palette available to us for inspiration — the birds themselves — we combined their colours as well as the lush greenery to capture the visual experience of the Park.
With a wide range of applications – from the smallest in-app use to the immersive world within the park, and out-of-home media – the logo had to be effective without losing any of its visual appeal.
Please get in touch to find out more.