The first-ever eGSS SHOP. WIN. EXPERIENCE.

The first-ever eGSS SHOP. WIN. EXPERIENCE. was designed to deliver local and international consumers with an exciting, engaging and interactive online shopping experience. Bringing back the anticipation of great deals and steals the GSS is loved for at the convenience of the consumers’ fingertips.

The Challenge

Circuit breaker measures (7 Apr – 1 Jun) were introduced to restrict social activities like shopping and dining as a result of the COVID-19 pandemic. The Great Singapore Sale (GSS) traditionally held from Jun – Aug, got cancelled in response to government laws. How do we keep the beloved GSS spirit alive — and ensure that Singaporeans still get the best deals?

The Idea

Pivoting towards the new way of shopping as a result of the pandemic, we conceptualised and developed the first-ever eGSS Shop. Win. Experience. to make online shopping exciting, engaging and interactive. Bringing Singaporeans the joys of retail therapy at the convenience of their fingertips.

The Strategy

To create a seamless shopping experience for the first-ever eGSS by building an integrated campaign around the GoSpree App — serving as a one-stop platform for local and international customers to access F&B Operators, Hoteliers, Attractions Operators and much more.

The Idea

Pivoting towards the new way of shopping as a result of the pandemic, we conceptualised and developed the first-ever eGSS Shop. Win. Experience. to make online shopping exciting, engaging and interactive. Bringing Singaporeans the joys of retail therapy at the convenience of their fingertips.

The Strategy

To create a seamless shopping experience for the first-ever eGSS by building an integrated campaign around the GoSpree App — serving as a one-stop platform for local and international customers to access F&B Operators, Hoteliers, Attractions Operators and much more.

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The Execution

As the first-ever eGSS, we provided consumers with a variety of engagements ranging from an in-app game to interactive eCatalogues to ensure an exciting and fresh experience at every touchpoint.

Influencer Livestream
Thematic GDN Banner
GoSpree Experience
Influencer Livestream

Throughout 4 editions, over 4 weeks, we invited users to jump online and connect with their favourite celebrities to win prizes, vouchers and more through games and contests.

Influencer Livestream
Thematic GDN Banner

This served as an interactive overview of all the awesome deals brought to life at eGSS — with links driving users to the GoSpree App and more.

Thematic GDN Banner
GoSpree Experience

Boasting various editions that provided thematic deals and merchandise to consumers to scroll through, the GoSpree site was designed to ensure everyone can enjoy the eGSS.

GoSpree Experience

The Outcome

Impressions 109% Increase 56 million impressions gained. Beating the projected outcome by 5 million.
Clicks to Website 297k 129% higher traffic as compared to GSS 2019.
Reach 136%Increase Exceeded targets with more than 2 million consumers reached.
Engagement 3.4K+Hours Over 3,486 hours of live stream content were enjoyed.

Results

Please get in touch to find out more.