BMW ASIA

The Brief

BMW wanted to launch its new 2 Series Active Tourer as the car for people who want to turn their lives into an active experience.

The Strategy

People do routines. Personalities elevate their day-to-day into memorable experiences. We wanted to tell these people that with the new 2 Series Active Tourer, they can enhance their lives even further.

The Creative

A TikTok Challenge to allow audiences to express their Active Personalities through videos.

Results

Please get in touch to find out more.