We had to convince the world that this was the real deal. It wasn’t just another chair, but one that was going to level up every gaming experience with the power of a massage.
Introduce the World's First Gaming Massage Chair, and position OSIM as a viable option above all others for gamers who are looking for an ergonomic chair that also offers massage functions to relieve tension, backaches and shoulder pains.
On the back of the global launch of Predator x OSIM Gaming Chair, we launched a teaser website that gave away no information about the product. Purely through the hype and aggressive social media marketing, we exceeded our lead generation expectations.
We officially launched the OSIM Gaming Massage Chair in Singapore and followed it up with a global launch in Australia, New Zealand and North America.