Counting Till Christmas is a festive countdown trend where creators pair everyday or Christmas-themed clips with text overlays showing how much time is left until Christmas.
Rather than a traditional daily countdown, the trend puts a playful spin on the format by counting specific weekdays, with phrases like “11 Mondays till Christmas”, “Only 10 more Fridays till Christmas” or “30 days till Christmas”. Videos can feature anything from cosy coffee runs and festive decorations to shopping trips and everyday moments, making it an easy way to build excitement for the holiday season.
Watch the trend
Why It's Popular
Viral Social Media Recipe
EVERYDAY FOOTAGE + COUNTDOWN TEXT + CHRISTMAS ANTICIPATION
Why It's Still Going Strong?
Christmas is one of the most anticipated times of the year, and countdown content naturally builds excitement as the big day approaches. The simple, recurring format makes it easy for creators to join in at any point, while relatable countdowns encourage viewers to engage, share and take part in the festive conversation.
How It Can Be Applied To Brand Content
Brands can tap into this trend to build festive excitement and keep audiences engaged in the lead-up to Christmas. The simple format allows them to naturally spotlight products, seasonal offerings and festive experiences without feeling overly promotional.
Example 1 - 🎁 Retail, Shopping Malls
“Only 8 more Fridays till Christmas!”
Showcase festive decorations, gift ideas, seasonal collections or Christmas shopping moments.
Example 2 - ☕ F&B, Cafés
“40 days till Christmas!”
Feature festive drinks, seasonal menu items or cosy café moments to build anticipation for the holidays.
Disclaimer: This reflects the latest info at the time of publication, but the social landscape is always changing.
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