“Today I will turn into...” is a playful transformation trend where creators announce what they’re about to become before cutting to an unexpected visual transformation.
The reveal can be as simple or absurd as the creator wants, from turning into a younger version of themselves to a random animal or food item. The humour comes from building anticipation before landing on the unexpected transformation.
Watch the trend
Why It's Popular
Viral Social Media Recipe
SIMPLE SETUP + RANDOM CHOICE + UNEXPECTED TRANSFORMATION
Why It's Still Going Strong?
The format is quick, easy to understand and delivers its payoff within seconds, making it ideal for short-form viewing. Its flexible premise also gives creators plenty of room to put their own spin on the trend without it feeling repetitive.
How It Can Be Applied To Brand Content
Brands can tap into the format by having a mascot, product or ingredient “turn into” something unexpected. The simple setup gives familiar brand assets a playful twist, while the surprise reveal lets brands show more personality without feeling like a straightforward product showcase.
Example 1 - 🐱 Brand Mascot
“Today I will turn into... a cute little kitty.”
Example 2 - 🧀 F&B
“Today I will turn into... a cheeseball.”
Disclaimer: This reflects the latest info at the time of publication, but the social landscape is always changing.
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