A sound-based trend inspired by the rarity-ranking systems found in video games, featuring a sequence of tiers: “Rare, Super Rare, Epic, Mythic, Legendary, Ultra.”
Each tier acts as a cue for creators to reveal something progressively, creating a sense of ranking or visual progression.
Watch the trend
Why It's Popular
Viral Social Media Recipe
GAMIFIED RANKING + PROGRESSIVE REVEAL + SATISFYING VISUALS
Why It's Still Going Strong?
The trend takes a familiar gaming concept and brings it into everyday content, using rarity tiers as a creative way to present products, personal picks and more. Its versatility has helped it spread across different content categories, with creators putting their own spin on the same audio format.
How It Can Be Applied To Brand Content
Brands can tap into this trend to spotlight product ranges, different key features or create entertaining before-and-after sequences. The format works particularly well for brands with a variety of products or processes they can reveal in stages.
Example 1 - 🍔 F&B
Rank menu items from a regular favourite to the ultimate must-try dish, using each rarity level to reveal a different menu item.
Example 2 - 💄 Beauty & Haircare
Show a beauty transformation from a bare face to a full glam look.
Disclaimer: This reflects the latest info at the time of publication, but the social landscape is always changing.
Please get in touch to find out more.
TMRW Socials