This trend turns everyday opinions into bold, shareable statements by starting each slide with the phrase “Kinda chic to...” Instead of giving advice, creators reframe ordinary habits, preferences or unpopular opinions as stylish, confident or quietly admirable.
The format is usually presented as a short video or carousel, with each slide featuring a different take. Creators are using it to share their thoughts on friendships, work, dating, wellness, fashion, creativity and daily life. The repetition creates a recognisable format, while each new take adds personality and invites people to agree, disagree or send it to someone who relates.
Watch the trend
Why It's Popular
Viral Social Media Recipe
RELATABLE + OPINIONATED + HIGHLY SHAREABLE
Why It's Still Going Strong?
The trend keeps going because it combines identity and relatability with an easy-to-reinvent format. Each swipe delivers a small payoff, whether it’s validation, humour or a sense of belonging. Its flexibility also allows creators to put their own spin on almost any topic while keeping the format instantly recognisable.
How It Can Be Applied To Brand Content
This format gives brands a way to show personality without sounding promotional. Instead of leading with products, brands can share relatable opinions, behaviours or values that their audience identifies with, making the content feel more natural, engaging and shareable.
Example 1 - š Fashion & Beauty
Kinda chic to wear your favourite outfit on repeat.
Kinda chic to have a signature lip colour.
Example 2 - š¼ Lifestyle & Services
Kinda chic to leave work on time.
Kinda chic to get things fixed instead of replaced.
Disclaimer: This reflects the latest info at the time of publication, but the social landscape is always changing.
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